Perfect Corp, the creator of YouCam solutions, is collaborating with Snapchat to integrate augmented reality (AR) beauty try-on experiences into the Snapchat platform. The partnership enables brands and retailers that have already created AR experiences with Perfect Corp to turn them into Snapchat Lenses that will live on their Brand Profiles.

According to Snapchat, its audience is highly engaged with AR, with more than 180 million users engaging with AR features every day. The platform’s AR creators have built over 1.5 million Snapchat Lenses. Perfect Corp will facilitate 200 beauty brands and retailers to bring beauty try-on to the platform, amplifying the impact of their investment and scaling their interactive AR experiences without any additional resources. Snapchat campaigns that include shoppable AR Lenses see a 2.4x higher action intent lift compared to the Q3 average.

“We are delighted to partner with Snap Inc. to expand the impact and accessibility of beauty tech investments for our brand partners,” shares Perfect Corp founder and CEO Alice Chang. “As consumers continue to gravitate towards virtual beauty experiences for safe beauty shopping, this unique partnership with Snapchat allows beauty brands to leverage AR and AI to engage with Snapchatters. The virtual try-on experience is readily available for beauty brands and instantly scalable for greater impact and benefit to the complete beauty universe.”

“Our partnership with Perfect Corp makes it incredibly easy and intuitive for over 200 beauty brands to create a virtual storefront on Snapchat,” said Carolina Arguelles Navas, Head of Product Marketing for Augmented Reality at Snap Inc. “Together, we’re helping brands reach the next generation of beauty consumers with technology that reinvents the beauty buying experience.”